The project’s strategic goal is to develop clear unified guidelines for incorporating European media standards and values into Ukrainian media practice. The project’s tactical goal is to set future media professionals ready for quality changes – to transform Ukrainian media landscape in accordance to European standards and prepare broad public to be responsible, mindful and media literate citizens. It is crucial now for sustaining democracy in Ukraine. The project will provide premises for developing skills and competences
in media literacy, critical thinking and journalism writing for reflecting on the role of journalism in society, its legislative, ethical and other regulative aspects. To reach the goals we eager to fulfill the following objectives: (a) Introduce a EU studies course devoted to concepts of media culture, European journalism standards and values, peace and conflictsensitive journalism to students majoring in journalism and non-journalism disciplines. (b) Develop training curriculum and materials for professional development of in-service journalists of local South Eastern Ukrainian media. (c) Provide students and teachers with educational and technical resources to create independent youth media and promote discussion, critical thinking and media literacy among wide public
(via online media and student public-service radio).