The project aims at studying best EU practices in land management and protection to secure their implementation in Ukraine in light of ongoing national land reform, with Ukraine’s land market gradually opening for EU investors. The project’s strategic goal is to contribute to bringing the system of agricultural land management in Ukraine in accordance with European standards to secure the safety and transparency of this process. The tactical goal of the project is to train highly qualified and aware professionals in the field of land management; to equip them with a set of practical knowledge and competencies relevant for entering the EU agricultural sector and land market. The objectives of the project are determined by its tactical goal and comprise: 1) 1 tailor-made innovative course “EU practices of agricultural soil quality management” (50 academic hours per semester) for Bachelor and Master students of the Faculties of Management and Biology (140 students in total) with didactic materials (1 coursebook, 1 syllabus, 1 set of didactic materials) available online. 2) research-based guidelines for agricultural land users, farmers, lawyers, managers and policy makers (2 research articles, 1 policy paper) 3) practical trainings for farmers and agricultural enterprise owners and managers on EU practices of land management (2 training cycles, 8 academic hours each, for 60 participants in total; training records and a package of training materials available online); 4) drawing attention to the problem of soil degradation and to the EU’s positive role in preventing it in Ukraine, via broad informational campaigns and expert discussions (1 round table debates, 50 participants; 1 final conference, 200 participants; 1 set of posters designed for secondary schools and available online and in print) 5) raising public awareness and responsible attitude to land resources in light of European Green Deal (1 Eco Forum, 200 participants; Youth Art Contest, 70 participants)